As I’ve mentioned a few times before, lately I have been working really closely with the guys from What Now … especially since they started working on their most recent album (Move Like A Sinner) which is out now.
I love working with them and it’s great to collaborate with a bunch of guys who put as much effort into a vision as I am prepared to put in so that we can make things as good as possible with the budget and resources that we have at our disposal.
Together with my friend Brendan, who is my partner in Float Media, we have created the new music video for the latest What Now single which is “If Looks Could Kill”. This is their second single off the album and it’s a banger. We came up with some crazy ideas, shopped a LOT, prepped, smashed stuff, built the set for over 30 hours, filmed for 6 hours and then packed away for at least another 6 hours without stopping or any rest … then we’ve spent a bunch of time editing and grading this to make sure that it could be finished in time.
Definitely my favourite outcome so far!
I’d love if you had a look and shared the video if you have the time as I am SUPER proud of this.
Would also love to hear your feedback if you have any.